Bangkok · User LTV Analytics

Stop averaging cohorts that never lived the same life.

Vault Nodehub trains product, growth, and finance partners to rebuild lifetime value from first principles: who arrived, what they paid after fees, how long they stayed, and which acquisition stories those numbers actually support.

Browse the studio programs

Evening view across central Bangkok near the Chao Phraya

From a recent Ledger Bench seat

“Module three forced us to split refunded IAP from store-cleared revenue. Our ‘healthy’ month-two LTV dropped 18 percent. That was the useful part.”
Mira K., monetisation lead · fintech wallet, Bangkok
Analytics dashboard with cohort charts on a laptop

Flagship program

Cohort LTV Mastery

A six-week studio for operators who already have exports and still cannot defend lifetime value in a planning meeting. You rebuild definitions, handle censoring, and leave with a decision rule your finance partner can live with.

Taught in English from our Ratchathewi rooms, with remote seats for teams elsewhere in Southeast Asia.

See the syllabus

Also on the calendar

Shorter desks for specific fights

3 weeks · remote

Payback & CAC Discipline

Separate payback windows from lifetime value, then write the kill-rule your UA lead actually follows.

Enquire

4 weeks · hybrid

Monetisation Mix Lab

Subscription, ads, and IAP in one contribution model, including VAT and store fees common to Thai listings.

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2 days · on-site

Retention Narrative for Boards

Turn a survival curve into a one-page story that survives a sceptical CFO.

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Full program list

What you leave with

A ledger, not a slogan.

Definitions that survive audit

Gross vs net, refund windows, trial conversion, and the exact timestamp you call “acquired.” Written down so next quarter’s analyst does not invent a new one.

Cohorts that match reality

Install week, first purchase, and plan change as separate lives. Blended LTV stays in the appendix where it belongs.

A rule for spending

When to scale, when to pause, and what “never pays back” looks like in your own currency — usually baht on the worksheets we use here.

How the studio runs

Six weeks, one shared workbook.

01

Export review

You bring events or a warehouse slice. We map holes before any modelling talk.

02

Definition lock

A two-page glossary signed off by product and finance, even if they disagree on taste.

03

Curve work

Retention, contribution, and a cautious predictive layer with explicit failure modes.

04

Decision memo

A short note your UA and board can quote. Pretty dashboards are optional.

11 in-person cohorts since 2019
฿2.4M median incremental LTV tracked in alumni memos
37 product teams across SEA in the alumni desk
82 operators currently on the mailing list

Journal

Notes from the LTV desk

Ratchathewi studio

Bring an export. Leave with a definition you can defend.

Tell us which fight you are in — UA, pricing, or a board memo — and we will suggest a seat or a shorter desk.

Write the studio